To maintain brand consistency and professionalism, all affiliates must follow these guidelines:
Do’s:
✅ Use official logos, banners, and creatives provided by POKBON Marketplace.
✅ Write honest reviews and clearly disclose your affiliate relationship.
✅ Focus on POKBON Marketplace’s value propositions: affordable pricing, trusted delivery, and local + international product variety.
✅ Promote through approved channels: blogs, websites, YouTube, social media, and email marketing (opt-in only).
Don’ts:
❌ Don’t use spam techniques such as unsolicited emails or fake accounts.
❌ Don’t impersonate POKBON Marketplace staff or create fake websites resembling us.
❌ Don’t promote using offensive, misleading, or false advertising.
❌ Don’t modify, distort, or misuse POKBON Marketplace logos and brand assets.
Brand Voice Guidelines:
- Tone: Professional, Trustworthy, Helpful.
- Messaging: Focus on affordability, convenience, and reliability.
- Example Phrases:
- “Shop trusted products from POKBON Marketplace.”
- “Earn rewards by referring friends and family.”
- “Affordable products, delivered fast in Ghana.”
Content Approval:
- Any promotional content that could misrepresent POKBON Marketplace may require prior approval.
- Affiliates are encouraged to submit ad copies or creatives for review before publishing.
